Podcast Marketing is nothing but the act of promoting yourself, your services or your products through the production and distribution of audio content, typically for the internet. You share free audio content online to ideally impact them in such a manner which will consequently sell your products or services to potential customers… who will then lead to them recognizing the value you create in that content. The power of podcast marketing cannot be underestimated; it is by far the most powerful form of promotion and communication currently available online. However, you need the help of an expert podcasting network in order to gain the maximum benefits from your efforts.
A good podcast network will provide you with the resources to grow your podcast marketing campaign and provide you with the necessary links and resources you need to add value to your podcast. There are certain requirements you must fulfil in order to submit to podcast directories. Podcast directories are open to members only – i.e. people who have legitimate podcasting businesses and are actively adding value to the podcasting community.
Podcast directories require a great deal of work in order to get listed. First of all, you must create high-quality audio files that can be easily downloadable and shareable online. The second requirement is quite simple… generate as many podcast episodes as possible in the first place. Podcasts can be submitted to podcast directories manually; however, episodes normally take up to three months before they reach the public. Therefore, unless you have unlimited bandwidth and a large file size, manual submission may not be a good idea. If you want to submit your podcast episodes manually, ensure that you use programs such as File Zilla to automate the process.
Podcast promotion will largely depend on your ability to create and distribute audio content to the right audience. You can promote your podcasts using RSS feeds, by posting to social media networks such as Twitter and Facebook, or by submitting them to podcast directories. Social media networking is highly recommended for your podcast promotion, as it reaches a much larger audience than manually submitting episodes. This strategy can also help you build a targeted subscriber base. Subscribers will need to know that you exist if you want to promote your audio content, and they will likely be interested in what you have to say if you make your content available through social media networks.
Podcast marketing should be done in coordination with your other efforts to promote your podcast. If you are offering free podcasting episodes, this should be promoted alongside your other promotions, such as social media promotions. If you are looking to attract a paying audience, the podcast itself should be promoted alongside other web promotion strategies, such as article marketing and press releases. In addition, keep in mind that some podcast directories allow you to include your podcast feed URL within your web site and emails. This method can greatly improve your exposure to potential new listeners.
Podcast marketing can be a powerful way to promote your audio content, but only if you plan your strategies carefully. The best way to get the most out of your efforts is to create several podcasts that offer useful information to your target audience. If you are promoting your podcasts as part of a joint venture, this strategy will work even better for you. Your podcasters may even be interested in writing content for your blog or website, which would give you an opportunity for even more exposure. If you have a large following, you can even turn that into profits by selling promotional episodes or product in your podcast library.