How to Optimize Your Digital Marketing Plan
The topics that this article covers are: Search Engine Optimization (SEO), Content Marketing, Social Media Marketing and Email Marketing Strategy. In my opinion the best combination is Social Media Marketing + SEO as this gives your website an added boost for top search engine results. I think you should seek help from a professional SEO consultant or someone who has a good amount of experience in SEO in order to create a social media marketing plan that suits your website and your needs. This article will cover all of the basics of social media marketing as well as some advanced tactics for better performance.
Creating a website is not an easy task. In order to achieve good rankings on the search engines you need to have a sound website SEO strategy that is backed by solid link building, and keyword research, keyword placement, SEO copywriting and regularly monitoring your website and it’s progress on the SERPs. Social Media Marketing (SMM) is one of the components of a SEO strategy that can provide your website with additional benefit as it is also capable of driving additional traffic to your website. SMM uses a number of different online tools such as blogs, directories and video sites in order to attract more visitors. It is important that any website SEO strategy include the integration of an effective SMM program.
Creating a Facebook Business Page and adding a Facebook widget is a great way to engage with your customers and clients. If used correctly, your business page can become a very useful tool in attracting new customers, while at the same time increasing brand awareness. A business page is a great way to build relationships with potential clients and showcase your products and services for sale. If your website does not currently have a Facebook page you should consider integrating one into your website marketing plan. Adding a Facebook widget to your website not only increases engagement levels but it can also boost Google rankings.
Another valuable component of a successful digital marketing strategy is local SEO. This includes the use of Facebook local features such as tagging, sharing and location-based functionality. Using Facebook as part of a comprehensive local search strategy can allow you to target specific geographic areas for highly targeted traffic. To help boost your chances of success with Facebook local SEO it is important that you build and maintain a strong social media presence within the area you wish to market. By identifying a targeted area you can begin to develop strategies to ensure your Facebook fans reach your targeted audience.
Pinterest has recently come onto the scene as another great digital marketing campaign tool. Pinterest offers users a unique way to share pictures with their friends. By pinning engaging content you can instantly share it with all your Facebook, Twitter and Instagram followers. The main attraction of Pinterest lies in the fact that it allows users to save unique recipes from all over the world. Unlike other social networking sites, you are able to add a graphic and share it with your followers. If used effectively, a Pinterest pin will lead your followers on an informative and creative journey.
Social media performance and website performance are now crucial for any modern day company or business. Social media sites such as Facebook and Twitter have been around for several years and offer companies a unique opportunity to connect with customers on a more personal level. Although, in recent times, Google has implemented several policies which limit the amount of advertising that can be posted on these social networks. If you wish to ensure your website and social networks performance is up to scratch it is important that you use current techniques such as pinning and sharing to help boost your website performance and brand recognition.