Using podcasting platforms to promote your podcast can be a great way to build an audience. Some of the most popular podcast listening platforms are Apple Podcasts, Spotify, and Google Podcasts. Listing your podcast on as many of these sites as possible will help your audience find you and find your content. Additionally, you should consider creating a web page for your podcast to ensure that your content is always available and provides SEO value. A polished web presence also lends credibility to your podcast.
You can also consider selling merchandize on your podcast, or consider monetizing through advertising or sponsorships. Luckily, you don’t need a full CRM system to do this. However, it’s a good idea to invest in basic email oriented solutions like MailChimp or Constant Contact. These tools can help you build your marketing strategy and stay organized.
The first step in podcast marketing is to determine your ideal audience. You can do this by researching your target audience. It’s important to understand your ideal listener and their interests so that your content is relevant to them. You also want to know which demographics you want your podcast to reach. For example, if you’re trying to attract listeners in the meditation niche, you’ll need to make sure to include keywords related to meditation.
Podcast topics should be broad enough to attract a wide audience, but specific enough to appeal to a niche audience. For example, the Sales Hacker Blog focuses on the role of sales leadership in B2B companies. This podcast features interviews with CEOs and VPs of B2B companies. Another podcast, Profit from Legal, targets small to medium-sized businesses and provides tips on how to grow them.
When creating a podcast, you’ll also need audio recording software. You’ll need to make sure that your audio meets a certain quality standard. Bad audio quality can turn people off from your show. It’s also important to get a microphone with good audio quality. You can buy an inexpensive USB microphone. You can also invest in an XLR microphone if you want to record in high quality.
The length of each episode is another important decision. The length of a podcast depends on its topic and its audience’s listening habits. A podcast that’s too short or too long may not be interesting to listeners. Depending on your target audience, you may want to publish a single episode once every week or once every other week.
The name of your podcast is also important. The name should be simple, but memorable. It should include keywords, which can help your podcast appear in search results and hook new listeners.