Using new technologies and online avenues to reach new audiences is one of the best ways to increase sales. In fact, a Forrester report predicts that spending on digital marketing will increase to $146 billion by 2023. Whether you’re marketing a new product or promoting an existing product, you can make a lasting impression by focusing on personalizing sales and enhancing the customer experience. One great way to do this is through video content. Not only does video provide more information in a shorter amount of time, but it’s also easy to produce and offers the best conversion rates of any form of marketing.
Another trend in digital marketing is gamification. By integrating game-like features into your website, you can increase customer loyalty, brand awareness, and sales. You may have heard of McDonald’s Monopoly game, which uses gamification to drive e-commerce sales. Eighty percent of smartphone users play games, so this technology is ideal for increasing e-commerce sales.
User-generated content (UGC) is another trend in digital marketing. It’s a great way to build brand awareness, while allowing users to provide their own feedback on products and services. Whether it’s a blog post from a customer or an opinion piece that’s professionally produced, this type of content gives customers a sense of authenticity and relatability.
Besides social media, another trend in digital marketing is audio content. In 2018, nearly half of all web traffic was generated by mobile devices. This means that mobile-optimized digital experiences will become increasingly important, particularly for businesses targeting Gen Z and millennial consumers. Moreover, 56% of marketers are already focusing on developing mobile-optimized email experiences.
Email is a powerful digital tool for building relationships with customers. If you’re a HVAC provider, you can use email marketing to provide tips on proper maintenance, how to save money on energy bills, and more. In addition, if you’re a medical equipment manufacturer, you can share the latest developments by highlighting industry conferences, wholesale discounts, or design.
Influencer marketing is another trend that’s going to become increasingly common. In fact, 34% of marketing professionals worldwide plan to invest in influencer marketing by 2022. This tactic has surpassed short-form video marketing and mobile web design. While millennials are increasingly focused on short-form content, marketers should consider influencer marketing and short-form videos to ensure that they stay ahead of the curve.
The rise of AR and VR has also influenced marketing. Virtual reality is becoming increasingly accessible and affordable, and brands are starting to adapt. AR and VR are also emerging technologies that provide personalized experiences for customers. This means that brands need to pay special attention to these technologies in order to be successful. In addition, more businesses will adopt account-based marketing.