Traditional media is losing its popularity as more consumers are using digital media. However, it is still worth investing in traditional media if it is still working for your business. In order to determine which form of marketing is right for you, evaluate your current marketing methods and determine the amount of money you are willing to spend on them. After deciding which form of marketing is best for your company, you have several options. These include: (1) using traditional media and (2) utilizing digital media.
First of all, digital media has global reach. Traditional media is regional in nature, whereas new media reaches a global audience for a fraction of the price. Additionally, it is highly targeted, meaning it can reach specific audiences. Additionally, if it is well-crafted, it can go viral and boost your credibility. This is a big advantage over traditional media, which often promotes a rift between businesses and consumers. You can even customize your new media strategy to suit your business needs.
Secondly, it has changed the way people look at themselves. A Facebook page can have 50 million registered businesses, whereas over 88 percent of businesses use Twitter to market their products. The use of digital and social media is becoming increasingly popular in the marketing of politics and public services. Furthermore, people are increasingly spending time online researching, interacting with companies, and connecting with other consumers. In order to increase awareness of the negative impact of digital media on self-esteem, it is important to learn about these changes.
Another study has examined the effect of social media on travel agencies in South Africa. The researchers surveyed 150 travel agencies and determined the factors that affected attitudes toward social media marketing. The researchers looked at both internal and external factors, including perceived ease of use and competition. A separate study by Canovi and Pucciarelli examined the attitudes of wine companies in small-sized wine companies regarding social media marketing. Overall, these results suggest that digital media has an impact on the marketing and sales of small wine companies.
The results of these studies indicate that brand evaluation is largely affected by the consumers’ experiences with digital content from a brand. The findings of Jarvinen and Taiminen (2016) support that a positive experience with a brand’s digital content is associated with higher brand evaluation. Therefore, incorporating emotion into content marketing can increase brand equity and competitive advantage. In addition, a recent study by Ang et al., in which 462 participants were recruited for a study on how content marketing affects brand equity, concluded that brands should incorporate emotion into content marketing.
Depending on your product, testimonials and case studies are effective content formats for consumers. Case studies can be used as a form of content for B2C brands, while short testimonials are useful for B2C brands. However, you should keep in mind that testimonials should be used with caution and considered very loosely. B2C brands can use photos of their styled clothing to showcase their product. In order to maximize the impact of these social media campaigns, brands should invest in digital advertising, including social media.