Clubhouse Marketing is a unique opportunity to connect with your target audience in a social media format that’s more authentic than ever. It’s an invitation-only app that combines the audio-only social media format with the humanization factor of traditional social networking.
Brands and marketers can leverage Clubhouse by using the platform to speak about their business, find influencers and partners, and build a relevant feed of rooms that interest both them and their audience. They can also use it to engage in real-time feedback on their brand or content.
1. Positioning, Intentions and Offer:
The first part of positioning your business on Clubhouse involves your intention – the value you hope to add through each room. Then you should set up your offer – the way you plan to share that value. This could be a free webinar, a podcast episode or some other resource you’re offering that provides an additional value to your audience in addition to what they get from the Clubhouse experience.
2. Know your audience:
As with all platforms, it’s important to understand who you’re interacting with and what they’re interested in. It’s also important to be aware of their age, gender and location so you can tailor your message to them in a way that resonates with them.
3. Develop your Clubhouse strategy:
The best way to get the most out of Clubhouse is to develop a strategy that allows you to maximize your time on the platform and turn the app into a powerful marketing tool. This can be done by following these six steps to achieve the most return on your Clubhouse marketing efforts.
4. Engaging in real-time conversation:
The most effective way to use Clubhouse is to have a live, interactive conversation with your audience. This can be in the form of a quiz, a discussion, or just chatting one-on-one with them.
5. Building your network:
The most valuable aspect of Clubhouse is the ability to network with people who may be able to help your business grow. This can include partners, investors, or potential customers.
6. Listen to what your competitors are saying:
The audio format of Clubhouse is a great tool for social listening and getting a pulse on what’s trending amongst your audience. Then you can use that information to create a content strategy that will be relevant, engaging and interesting for your audience.
7. Talk to people in your industry:
The humanization element that’s brought to the app means that it’s easier than ever to network with like-minded individuals. This is particularly helpful if you’re looking to collaborate or get new clients from outside your own network.
8. Create a ‘knowledge bomb’:
Finally, you can share your knowledge with the world through a Clubhouse “knowledge bomb.” This can be an informative blog post, a webinar, a podcast episode or something else that will provide additional value to your audience.
It’s crucial that you make sure to keep your content authentic and genuine so it won’t sound robotic or ad-like. This will make the experience feel more natural and help to establish you as an authority on your topic.