Podcast marketing is a relatively inexpensive way to promote your podcast and reach new audiences. And since podcast listenership is growing exponentially, it’s a great investment for businesses of all sizes.
Step 1 – Make the Podcast Good First
Before you even start your podcast, make sure it’s something that really speaks to your audience and has an impact. Otherwise, you’ll be wasting your time with podcast marketing and won’t see any results.
Create a compelling description and title for your podcast episode. This will help potential listeners find your show and give you an idea of how well it’s performing. It’s also important to make the title and description keyword-rich, and to format them well.
Ideally, people will search for your title or description on Google and find it when they’re looking for something to listen to. This can be a virtuous cycle that brings people back to your podcast and then spreads the word.
Choose a format that’s right for your podcast: It could be a discussion of current industry news and advice, an interview with an industry thought leader or an educational series. Once you’ve decided on the format, keep it consistent with a topical focus and dynamic content.
Step 2 – Reach Out to the Right People
You can reach out to your target audience directly on social media and in emails. Sending out a podcast-specific email campaign is an effective strategy for promoting your new show, but it’s best to have a plan in place before you do so. Using an email platform like Sendpulle can ensure that your message is delivered to the right subscribers, on time, and in the right format.
Step 3 – Follow Up With the Right People
A big percentage of outreach emails go unnoticed, so it’s essential to prepare a follow up email to send to those who didn’t respond to your first email. This will help you make the whole process less stressful and time consuming, which is especially helpful if you’re working on multiple podcasts.
Step 4 – Use the Right Tactics
Podcasting is a relatively cheap way to market your business, but you need to be savvy about how you leverage it. Here are a few tips to help you get the most out of your podcast:
1. Know Your Audience
If you’re just getting started, it can be easy to get overwhelmed by all the options and strategies for podcast marketing. But, with some planning and a little creativity, you can find the right tactics for your brand and grow your listeners quickly.
2. Create a unique angle on your topic
If your podcast isn’t the only one in your niche, you’ll need to stand out from the crowd. This is easiest to do by focusing on three things: value, uniqueness and the point of view.
3. Build an audience persona
As you grow your podcast, collect all of the information you can about your listeners so you can build promotions that specifically find them. Aggregate this information into a persona document and refer to it whenever you write up marketing copy for your show.