There is a huge trend in digital marketing called Content Marketing. It started in 2005, when Google Video was still a little experiment, and people still downloaded videos to watch offline. LiveVault, a company aimed at IT professionals, hired independent marketers to develop content for its website. The product, a disk-based backup system for corporate data, was not exactly sexy, and the content was not intended to attract a young, hip audience.
But what is content marketing exactly? In marketing, lead generation is a primary goal. Leads are individuals who visit your website and leave information for you. The more information that they leave, the better qualified they are. Content marketing is a way to convert visitors into leads and stimulate them to leave information. Hence, more leads are better chances of selling to them. With the right approach, you can turn a few website visitors into leads. However, there are a few things to consider when determining which types of content are effective for lead generation.
Content marketing is one of the most effective and cost-efficient ways to reach more prospects and grow your customer base. With social media sites and blogs reaching 80% of the total Internet audience, it is the perfect choice for business owners with limited marketing budgets. Effective content marketing requires more than great writing; it must be aligned with sales and marketing goals. A great strategy should include a clear target audience and topic. You must also focus on SEO.