There are many digital marketing trends happening in the world today. Every day, new websites and apps are coming out all across the globe. With every website came a new set of marketing techniques and trends. One trend that has taken off recently is Social Media. Below, l cover 9 of today’s most popular digital marketing trends, to get you ahead of your competitors.
Visual Search: Visual search is the next big thing for websites. This new technique uses algorithms and artificial intelligence to pull up specific information based on what the searcher types in a search engine. The website then features what it found on the first page of search results for a given keyword, or if no results are returned, at least one other category of categories. Visual search results can be very highly-quality based, but they still need to make sure that they feature highly-high-quality websites and highly-targeted keywords.
Engagement Level: The second big digital marketing trend for the next few years is engagement level. This refers to how customers & prospects to act around a product or service. How do you get your customers to engage? How do you get them to take action?
Gamification: In order to get more conversions, which is to say higher sales, you will need to incorporate some sort of gamification into your website. For example, if you are providing coupons for a certain purchase, you could add an element of “coupon code.” Using these techniques, you can greatly increase your brand awareness, engagement, and conversions.
Digital Marketing Automation: Digital marketing automation is the practice of using sophisticated software to collect data about the behavior of your consumers on a website. This data can then be used to create personalized ads, and to improve your overall brand performance. Many successful digital marketing companies have found this to be one of the keys to their success.
These are the three biggest digital marketing trends for the next few years. They allow you to better target your audience and get more conversions. As your audience and target market grows, you can start incorporating more advanced tactics to further engage your audience. It’s important to constantly think about where you’re at in your website and understand your target market.
This year, we predict three more trends in Digital Marketing Trends. The first trend, we’ll talk about is advertiser-social ads. Advertisers will start using sponsored reviews on YouTube, Google+, and Facebook to get their ads in front of their target audience. The second trend is influencer marketing. Brands will hire influencers to promote their products and encourage conversation. The third trend we’ll discuss is automated content publishing and advertising.
All of these digital marketing trends will lead to improved user-generated content. More people will be sharing videos, photos, and links on YouTube, blogs, and social networks. More people will also be publishing eBooks, writing newsletters, and sharing photos on social media sites. The result of all this increased user-generated content will be more engaging, higher quality content that users will find more useful and interesting.