Using Social Media Marketing to Brand Your Business
Social media is quickly becoming the hottest trend for brand awareness and communication. Social media is similar to the popular television shows “Last Comic Standing,” where people discuss their favorite characters, pop culture, and discuss what they are watching on television. Social media also includes various activities such as posting pictures, video, and audio clips that drives traffic to your site, increases engagement and brand awareness, and creates publicity. The goal of these strategies is to make your brand more recognizable and familiar to your customers, while increasing website traffic and search engine rankings.
In today’s business world, social media marketing is essential for success. SMM is a unique form of online marketing that involves building and maintaining relationships through social networks such as Facebook, Twitter, LinkedIn, MySpace, and several others to gain your online marketing goals. There are many ways to go about engaging with social network users through social marketing efforts. Some methods include blogging, social bookmarking, participating in discussion forums, and creating video podcasts.
One of the most effective methods for increasing brand awareness and providing a sense of familiarity to your customers is the use of social media marketing tools such as social bookmarking. Social bookmarking is simply submitting web pages to social networking websites so that other people can see them. When you submit a webpage, it becomes visible to those users who have chosen to see it. The website that you submit is publicly available, and anybody can publish it. When other people browse through these pages and choose to follow the link to your site, they are doing so because they have chosen to follow a specific keyword that is contained in your page.
In order to get the most from your social marketing campaign, you should utilize a social media marketing tool such as Facebook. As previously stated, Facebook has millions of members; therefore, if you were to focus all of your efforts on this social networking website, you will be able to gain exposure to a wide variety of your target audience. The demographics that you provide in your branding strategy can be used to find out which areas of Facebook you should focus your attention on.
Another great way to engage in social media marketing is by creating a podcast. Podcasting allows you to create and distribute audio and video podcasts that can be downloaded by anyone. These podcasts are very easy to create, and you do not need special skills to create them. With podcasting, you can easily provide valuable information media that will allow your target audience to engage with your brand while gaining valuable exposure to their interests and potential. In addition, podcasting allows you to share information that relates to your business with your target audience.
A third way to benefit from your social media marketing campaigns is by providing your target audience with video content. Video advertising allows you to present information about your brand in a visual manner. Unlike podcasts, video advertisements have a much higher conversion rate because they are able to convert at a higher rate due to the increased visibility of these advertisements on the web. By employing different social media marketing campaigns, you can easily gain exposure and gain valuable information from your target audience.