Digital Media has changed how we live and do business, especially the way we use and consume content. The traditional media industry is under constant threat from new media technologies. Users are increasingly looking for fast and convenient online media experiences. Traditional media has been squeezed by this shift and has lost real-time opportunities and production resources. Its operational model is also no longer flexible.
The advent of digital media has changed the way consumers consume content and connect with brands. They are no longer swayed by sales speak and want to engage with brands on a personal level. They want personalized results, modified content, and relevant content. This shift in consumer behavior has changed the way brands advertise. Consequently, brands need to spend their advertising dollars wisely in this new environment.
The rise of social media and streaming services has further fueled this trend. These platforms have also made user-generated content highly engaging. In fact, a recent survey revealed that half of US respondents watch more user-generated content now than they did six months ago, and that half of Gen Zs spend more time on these forms of content than they planned.
A successful digital media strategy requires the right mix of platforms, targeting the right audiences, and serving the right message at the right times. It should also be tracked throughout the entire sales funnel to ensure maximum ROI. Unless all of these elements are in place, your strategy will not be effective and will not drive the desired results. If you have limited budgets or a limited marketing team, a digital media consulting firm such as MatrixPoint can help you develop a comprehensive digital media strategy. They have the expertise to allocate budgets effectively and target audiences for maximum effect. Their creative can help you shape your strategy to meet your goals.
With consumers becoming increasingly cost-conscious, SVOD providers are exploring ways to change their value proposition. One of the most direct ways of doing this is by offering flexible pricing options. Streaming services now allow users to watch ads for lower costs or even for free. This allows cost-conscious consumers to avoid paying for ads and still enjoy their content. If the cost is low enough, they may even stay as subscribers.
While digital media has become the norm, traditional marketing continues to be a vital component of successful marketing campaigns. By combining both types of media, a multi-channel strategy can help connect the brand to the consumer and achieve positive results. Measurement of campaign performance across traditional and digital channels is also necessary to measure the effectiveness of a multi-media strategy. Traditional media and digital channels are best used together when they are aligned and coordinated. The consistency of the look and feel of an ad campaign across channels will improve audience recall and recognition of the brand.
Content marketing is another way to increase brand awareness. By building a library of rich content, marketers can build an authority status and increase brand awareness. Digital media is a great outlet for writers, videographers, and other creatives with an analytical mind.