If you’re looking to learn the basics of social media marketing, there are a number of great courses available. However, you should take some time to consider your needs before selecting a course. It can be a bit overwhelming to choose from the many options out there.
First, decide whether you want to learn the basics of social media marketing or if you need to focus on specific aspects of it, like how to run paid social ads or how to use analytics tools. You might also need to decide if you’re looking for a free course or a paid one, as well as the level of support you’d like from tutors and mentors.
1. Simplilearn’s Social Media Foundations (Free)
This course is aimed at beginners and is a good option if you’re new to the field of social media. It’s a six-lesson, self-paced course that takes about three hours to complete and includes a certificate of completion at the end.
2. HubSpot Academy’s Digital Marketing Basics: A Beginner’s Guide to Facebook, Twitter, Instagram and more (Free)
This introductory course is free and focuses on how to use the popular social media platforms for business purposes. It covers how to select the best platform for your company, set goals and success metrics, understand content strategy, create and manage a successful Facebook campaign, and more.
3. Living to Roam’s Social Media Marketing Strategy Course: A Big-Picture Approach for Small Businesses and Marketers (Free)
This course, offered by Living to Roam, is a great choice for anyone with a big-picture mindset. It teaches you how to develop and implement a social media marketing strategy that aligns with your long-term business objectives, including how to audit your current strategy, identify tactics to amplify, continue or stop and find and evaluate your competitors’ strategies on the different social networks.
4. Copyblogger’s 20 Days of Copywriting for Digital Marketers (Free)
If you want to improve your writing skills for online marketing, then this free course is a must-read. Each day, for 20 days, you’ll receive a new lesson via email that helps you write better copy for the web.
5. Udemy’s Social Media Marketing Course: A Complete Certification (Free)
If the idea of a complete course that’s delivered via video appeals to you, this is a great option. The course is two and a half hours long, and includes videos, articles, and more to help you master all the key topics in social media marketing.
6. eMarketer’s Social Media Marketing: The Essentials of Digital Advertising (Free)
This e-learning course is perfect for marketers who are interested in promoting their products and services on social media. It’s beginner friendly and covers the most important areas of social media advertising, including how to determine your target audience, how to create ads that convert views into sales, and how to measure results for your business.
The course is taught by a digital marketing expert with years of experience in the field. The course also features a number of interactive exercises and quizzes to help you understand the concepts discussed.