Marketing is one of the most important parts of business. Any business needs to have a way to reach to customer and make them interested to buy the products or service they offer. This is what marketing is all about. And, it is important for a business to know how to reach to customer, how to make them interested in what the business offers and what is the benefit of buying that product or service.
Marketing is actually an acronym for attraction, interest, decision and action. It’s a simple model adopted in marketing which states that in the purchasing process a consumer passes through several stages which all have a common denominator – they all require the consumer to have a desire, a need and the ability to act on this need. It’s important to note that each stage is independent of the other and is entirely independent of the other. In short marketing is about meeting the desires of the customer and turning these desires into actions.
The first stage in marketing is the research stage. A business must learn about their audience and learn all about the product or service they wish to offer. They need to know who their target market is, what their concerns are and how these concerns are being addressed by the market. The first stage of marketing involves gaining the attention of the prospect. During this stage they learn what the prospects need and want and they learn what they are willing to pay for these things.
The second stage of marketing is where the strategies are tested. The target audience may have their own social media accounts and they may also be on some of the popular search engines like Google, Yahoo! And Bing. This gives the business a chance to see how their brand awareness is on these popular platforms. As well as how they are able to keep their brand awareness up-to-date and if they are able to retain this brand awareness once they have created a presence on these platforms.
The third stage of marketing is where the testing is done and the results are monitored. The results can come in several different forms; surveys, online and offline, focus groups, questionnaires and more. As well as the quantitative data the information gathered during this phase will allow the business to see which strategies are working and which are not. The businesses may wish to re-test certain elements of their campaigns to find areas where they could improve and strengthen their strategy. They may also wish to change elements of their strategies that are not working as well in order to fine tune these strategies.
The fourth stage of marketing is to make consumers desire what the business has to offer. They do not want to be sold to, they want to buy something that they actually want. The way to make consumers desire what you have to offer is to build them a strong brand image. The business has to consistently present a strong image to the target audience. They will not buy from a company that does not represent themselves and their company by presenting a strong brand image.