Creating a content calendar for your social media profiles is critical. It should reflect your mission statement, different types of posts, and the perfect mix of content. On average, 20% of your content should promote your business or brand and the remaining third should convert readers to profit. Social media accounts should also share content from other businesses or thought leaders. After all, there is a reason your customers are using social media, right? So how do you maximize your efforts?
Facebook used to be the gold standard for social networks. However, their algorithm has changed and now places paid ads over organic reach. In addition to that, YouTube is the number one video-based platform, and is great for advertising and brand awareness. Currently, there are over 3 billion users on social media, and the number is only expected to rise. However, many businesses still struggle to leverage the power of these platforms. While it is a great way to build awareness, be aware of its limitations.
Content on social media must be consistent with the voice and values of your brand. This gives customers the opportunity to get a more personal feel for your brand, even if it isn’t an actual person. For example, if you’re selling chocolate ice cream, don’t make your post all about melting chocolate ice cream. People are more likely to click away from an ad if it doesn’t look like they’re about to melt.
Posting frequently is crucial for achieving higher engagement and growth. Different social media platforms have different posting times. It’s important to respond promptly to customer queries, comments, and complaints. Respond to these comments positively, and engage your community through surveys and polls. Remember that it doesn’t happen overnight! You’re still in the early stages, so be patient and continue to monitor and adjust accordingly. So, make sure you have the time to measure engagement on your social media platforms and get the ROI you deserve.
While social media platforms don’t provide a direct source of revenue, they are still extremely valuable tools for brand awareness. It also helps build relationships with influencers and community members. In addition to improving brand awareness, social media platforms allow you to reach a broader audience and create a more engaging persona. That way, they’ll be more likely to want to buy your products or services. Once you’ve created an account on a social media platform, users will see you as a trustworthy and relatable brand and become interested in following your updates.
Social media engagement is highly dependent on how frequently you post. Your target demographic will want to see your posts daily. A good rule of thumb is to post two to four times a day. But each platform has different posting guidelines. Posts are most likely to be read when users are first waking up, at lunchtime, and around dinner. So, be sure to schedule your posts accordingly. The best way to increase engagement on your social media accounts is to make them a part of your daily routine.