Influencer Marketing is a form of content marketing where brands pay people with influence to promote their products. The influencers themselves are not paid to promote your product, but receive a commission from the sale. While it is important to compensate your influencers fairly, you should also establish long-term relationships with a few quality influencers who share the same brand values. Influencer marketing campaigns should also be aligned with your brand’s audience, as 72% of influencers say that this is the most important factor in choosing a brand to work with.
A recent example of a successful influencer partnership is with Neymar Jr., the Brazilian footballer who recently signed a deal with fashion brand Superdry. The partnership will last three years, and achieved a record two million engagements. Influencer marketing works well for small brands because people are already attracted to well-known people. Moreover, it does not require a large budget to get started. However, it can work wonders for smaller brands – and not just with the biggest brands.
One of the biggest advantages of influencer marketing is the authenticity of their content. Influencers will often create compelling content about a brand and its products. They can also help refresh your content strategy and generate new ideas to engage your audience. The hours of creativity that these influencers put into producing engaging content will pay off in the long run. A brand can also repurpose promotional content by giving your influencers a goody basket and documenting the entire process.
When you are collaborating with an influencer, make sure they are active on social media. Not only will this help you strike up a conversation, but it will also allow you to collaborate with them in the future. Be sure to ask questions that are complicated and interesting and do not include easy answers to Google or other search engines. Instead, try using forums or asking influencers in relevant groups. If you cannot reach an influencer, you should continue your search for an appropriate brand through another channel.