One of the best ways to boost engagement is to use Instagram Stories. These videos allow you to create a sense of urgency. They can also help you make your brand appear more approachable. These videos can be used for Q&A sessions, behind-the-scenes stories, or big reveals. You can even use them to tease blog posts, which can be linked to the story.
As with any marketing strategy, you need to understand your target audience, and know the right times to post. By doing so, you can avoid wasting time on posts that don’t get much engagement. Likewise, you need to ensure your feed looks consistent.
As you may have noticed, Instagram is experimenting with a new chronological feed. This is part of an attempt to steer young users away from toxic content. In order to turn off the feature, you need to go to your profile and click on the “settings” tab.
As the popularity of Instagram grows, so does the variety of features that can help you engage with your followers. For example, you can add your own audio, choose a visual background photo, and insert industry keywords. You can also turn your posts into ads. These ads can be tailored to your specific audience, and are a great way to drive traffic to your Instagram profile. You can set a budget for these ads, and track their performance.
Another option to boost engagement is to use hashtags. By doing so, you can build a community around your brand. You can also use hashtags to showcase your brand advocates. For instance, Athleta, a sportswear brand, uses hashtag #PowerofShe. It fits the brand’s mission to empower women.
The next step in your strategy is to find your ideal hashtag. You should research competitors’ hashtag usage and identify what hashtags are most effective for your brand. It is also a good idea to experiment with the volume of your hashtags. While a mass of hashtags can look unprofessional, using just a few hashtags can increase your engagement.
In addition to hashtags, you can also use graphics stickers. These stickers are interactive, and they are perfect for generating excitement. In fact, 82% of consumers have used AR filters on Instagram in the past year. You can select from a variety of graphic stickers, including trending holiday stickers.
In addition to these features, you can also choose which accounts to follow. This will allow you to see your favourite accounts and favorite posts. Then, you can add comments to the posts. You can also choose your own layout for your home page.
For more engagement opportunities, you can try co-authoring with other accounts. By doing so, you can share comments and view counts with other influencers. By collaborating with other creators, you can form deeper bonds with your audience.
Finally, you can use the “Add Yours” sticker. This sticker is a new feature introduced by Instagram. This sticker allows you to start a thread of responses. You can also choose from a variety of responses, including a link, your photo, or an outfit.